News

Brand marketing: the steps to develop your company's identity

A thought-provoking summary: the brand according to Allumee. You look at the sky sometimes, without really knowing why. Yet, sometimes, you feel the urge to observe and try to understand, without necessarily grasping everything. Then, a drone show illuminates the night. The machines trace in the air this identity that pulsates like an unexpected, collective work. Which […]

Brand marketing: the steps to develop your company's identity Read More »

Christmas entertainment for your company: 3 original ideas for a corporate event

In short, how to make Christmas sparkle at work. You feel that joyful tension, the call of the collective, the gentle rebellion, just before Christmas. Sometimes, in these offices redolent with in-house creativity, you can almost hear the ideas flying, as light as a flute score twirling in the December light. You don't just settle

Christmas entertainment for your company: 3 original ideas for a corporate event Read More »

Organizing an original inauguration: 9 steps to an unforgettable event

In short, for an inauguration that shakes things up, dare to break the monotony, try extravagance at your company inauguration, forget everything that's usually imposed on you to make a lasting impression. A drone show is undoubtedly the best solution! Sometimes, in the life of your company, you feel that an inauguration sparks

Organizing an original inauguration: 9 steps to an unforgettable event Read More »

Brand activation: 7 examples a marketing director should follow

Summary: Mastering Brand Activation in 2025. In short, you structure your strategy around immersive levers to guarantee engagement; however, prioritizing innovation is absolutely essential. Thus, your success depends on a rigorous analysis of KPIs, while neglecting personalization weakens loyalty. In fact, inspiration from hybrid examples fuels

Brand activation: 7 examples a marketing director should follow Read More »

Professional event entertainment: 3 original ideas adopted by a marketing director

Dynamic summary of event trends: In short, immersive digital storytelling has emerged as the preferred option for making a lasting impression on guests and creating a unique experience; however, consistency with brand identity remains essential. On the other hand, focusing on creative collaboration in workshops unites your teams, allowing each participant to reveal their potential in a collaborative setting.

Professional event entertainment: 3 original ideas adopted by a marketing director Read More »

Marketing campaigns: the 4 essential steps to success

What you need to know, in this ever-changing landscape: Creating a marketing campaign in 2025 is no longer about launching a flurry of commercials or improvising a quick social media post between meetings. No, for a brand to truly bring people together—the curious, the convinced, and the skeptical ready to click out of sheer curiosity—is what it's all about.

Marketing campaigns: the 4 essential steps to success Read More »