Drone show in Trieste: Allumee recreates Michael Jordan's legendary dunk
800 drones to immortalize a historic moment
Exactly 40 years ago, a young Michael Jordan became legendary with a stunning dunk during a friendly game in Trieste, Italy. This dazzling move, which shattered the basketball backboard, would become one of the symbols of the player's power and determination: the famous "ShatteredBackboard".
On June 23, 2025, Allumee spectacularly resurrected this iconic moment above the Adriatic Sea thanks to a unique drone show, designed under the direction of DEFMO Studio for Nike.
Above the Adriatic, facing Piazza dell'Unità, the 800 light drones illuminated the night sky to offer a breathtaking aerial fresco. In just a few minutes of precisely choreographed performance, spectators were able to rediscover the iconic elements of this iconic scene:
● The Pallacanestro Trieste logo
● The silhouette of the Air Jordan 1 hanging from a helicopter
● The faithful and complete reconstruction of Jordan's dunk
● The symbolic bursting of the panel, a key moment in the myth
● The famous Red Jumpman, which has become a timeless symbol
All spread over 200 meters wide and 110 meters high, with visual effects amplified by light reflections in the sea, for a tenfold sensory and emotional impact for the spectators present in the square.
The artistic team meticulously choreographed the scenes to create the desired WOW effect. The result is heightened by the reflections of the colored lights in the sea, making the show even more magical.
The Advantage of Drone Shows for International Marketing Campaigns
This isn't the first time Jordan Brand has used drone shows to make an impact during product launches.
In February 2025, the brand had already orchestrated a show of 1,200 drones above the Bay Bridge in San Francisco, a few days before the NBA All-Star Weekend.
In Shanghai, the brand also deployed a similar format, transforming the skyline into a luminous tribute to Michael Jordan.
The drone show, a powerful tool for brands with global reach
This is not the first time that Jordan Brand integrates the drone shows in its high-impact campaigns. In February 2025, the brand had already made an impression with a 1,200 drone show over the Bay Bridge in San Francisco, a few days before the NBA All-Star Weekend. In Shanghai, another light show transformed the skyline into a celestial tribute to Michael Jordan.
Why this strategic choice?
Drones offer a strong visual and emotional signature. In addition to being part of a sustainable communication strategy, these original light creations become ephemeral but highly shared events on social media, reinforcing the brand's roots in popular culture... Marketing buzz guaranteed!
Allumee, creator of immersive visual experiences
By partnering with Allumee for the staging in Trieste, DEFMO Studio and Nike reaffirm this strategy: to use the drone show as a modern narrative tool, capable of resurrecting its founding moments in a spectacular and memorable way.
The video has already accumulated several million views, just one week after its release:
Our expertise: creating tailor-made Drone Sound and Light shows
This project perfectly illustrates the mission ofAllumee: transform the sky into a theater of emotions.
As a specialist in high-end drone shows, we harness technology to tell compelling stories.
"This project represents the perfect synthesis of visual innovation and emotional storytelling. In an era of continuous innovation, it reminds us that authentic moments, combined with creativity, shine and speak to new generations with the same power as in the past."summarizes Luigi Onesti, Country Manager for Allumee Italia.
Each scene is the result of rigorous work between engineers, 3D designers, choreographers, and pilots. Thanks to Drone Reportage, images of the show in Trieste are now circulating around the world.
Discover the behind-the-scenes of the event here: https://youtu.be/D42FHzAp9eo
Allumee; Expertise serving brands and the public
An international company specializing in drone shows and entertainment solutions, its mission is to revolutionize the world of events through innovative use of technology.
With a multidisciplinary team, the team transforms the sky into a living canvas and offers exceptional immersive experiences to brands and the general public. Based in France and continuing its international development, the Allumee brand stands out for its technical expertise, creativity, and commitment to entertainment that is both spectacular and responsible.
We will continue to bring these magical moments to life—where emotion, technology, and imagination meet. Because some stories deserve to shine. Literally.
Follow Allumee for more epic moments!
Instagram: https://www.instagram.com/allumee.show/
Website: allumee.com
