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Résumé : maîtrise de l’activation de marque en 2025 En bref, vous structurez votre stratégie autour de leviers immersifs pour garantir l’engagement, cependant, il est tout à fait judicieux de prioriser l’innovation. Ainsi, votre réussite dépend d’une analyse rigoureuse des KPIs, par contre, omettre la personnalisation fragilise la fidélisation. De fait, l’inspiration issue d’exemples hybrides nourrit […]

Dynamic summary of event trends: In short, immersive digital storytelling has emerged as the preferred option for making a lasting impression on guests and creating a unique experience; however, consistency with brand identity remains essential. On the other hand, focusing on creative collaboration in workshops unites your teams, allowing each participant to reveal their potential in a collaborative setting.

What you need to know about a company inauguration. What is a company inauguration, if not that collective thrill within the still-blank walls? Some only see the ribbon, the rehearsed speech, the circulating canapés… yet, behind it all, there's a whole balancing act, a play of symbols, exchanged glances, and handshakes. The boss

What you need to know, in this ever-changing landscape: Creating a marketing campaign in 2025 is no longer about launching a flurry of commercials or improvising a quick social media post between meetings. No, for a brand to truly bring people together—the curious, the convinced, and the skeptical ready to click out of sheer curiosity—is what it's all about.

In short, to survive (and truly shine) in 2025… Launching a brand in 2025. A challenge worthy of a tightrope walker on a slackline high above the ground. Competition is everywhere, fierce, sometimes ferocious, and no channel ever sleeps anymore (TikTok at night, anyone?). Attracting—and then retaining—an audience requires much more than a

Forget the traditional wedding with its muted colors and repetitive ceremonies; today, couples want fun, sparkle, and lasting memories. From the moment they enter the reception hall, each guest expects a personal touch, a detail that makes all the difference and gives the impression that the day belongs solely to the bride and groom. The experience offered during

On Saturday, August 2, 2025, the coastal town of Charente-Maritime once again chose to dazzle its summer visitors with a Allumee drone show. Having already been won over in 2023, the town repeated the experience this year with 300 drones. Replacing traditional fireworks, the municipality had already made this choice two years prior.

The Somme International Air Show took place this year on August 23 and 24, 2025, at Amiens-Henry Potez International Airport in Méaulte, near Amiens. This major event, organized by Bleu Ciel Organisation, welcomed 20,000 spectators who came to admire the largest air show in the Hauts-de-France region. See this publication

Are you looking for original ideas for a company party that are out of the ordinary? Today, company party entertainment is no longer limited to a simple meal or a dance floor: make way for interactive, immersive, and spectacular concepts that strengthen team cohesion and leave a lasting impression. Escape

Imagine a day where every detail counts, where perfect timing and seamless organization make all the difference between a successful business event and a run-of-the-mill project. Anyone, from HR assistants and office managers to event project managers, can transform a simple idea into a memorable experience with the right approach. Strategic preparation